CHALLENGE?

When it comes to 4x4 off-roaders, Lexus isn’t the first choice. So, how do we break through the 4x4 space and solidify the all-new Lexus GX 550 as the premium 4x4 Overtrail vehicle of choice?

CREATIVE RETIONALE

Luxury is second nature to the Lexus driver. And for those who live in luxury, ordinary just doesn’t cut it.

To ignite their curiosity and command their attention, you must offer an experience that goes beyond the expected.

The all-new Lexus GX 550 is more than a vehicle; it’s an invitation to experience what lies beyond the ordinary.

It’s a masterpiece engineered to uncover the extraordinary.

CREDITS

Client: Lexus ATL - Toyota South Africa Motors (Pty) Ltd

SM Marketing, Advertising & Digital: Rethabile Bopape

Marketing Manager: Natasha Lourens

Agency: M+C SAATCHI ABEL

Integrated Producer: Thuto Ntshabele

Managing Partner-Acc Man: Bronwen McConnachie

Account Manager: Pelokazi Mtwisha

Executive Creative Director: Kursten Meyer

Creative Partner: Julie Thorogood

Production House: Darling Films

Director: Ross Garrett

Executive Producer: Melina McDonald

Producer: Nicci Cox

Precision Driver: Gary Heiman (Independent)

Post Production House: Mushroom Media

Cinema Conversion: Beyond Sound

Audio Facility: Sterling Sound

On-Camera Artist: Alino Katombe

PLATFORMS: TV, INTERNET/SOCIAL & CINEMA